The main obstacle to enter the market
(1) The technical barriers
Easy-open lid speed production equipment is customized and medium-sized specialized equipment, including stamping systems, precision tooling systems, on-line detection system, the mechanical transmission and pipeline transmission system, automation control system composed of a complex system, and its R & D and design is a professional wide range of high technical requirements, the workload greater technical work. It involves a multidisciplinary field of machinery, automatic control, photoelectric detection technology use, the accuracy of the entire system and its components, the reliability and service life are put forward high requirements, even the existing electromechanical technologies to the limit status. As a complex system, even if the manufacturer can reach the part of the production conditions, but if the other has not kept pace, still difficult to produce. Integration capabilities of the system is very important in the production process of the high-speed production equipment EOE. And system integrators the ability to not only fully grasp the multidisciplinary field of machinery, automatic control, photoelectric detection technology, but also the need for comprehensive in the industry through constant practice and accumulated a wealth of professional experience, timely customer needs input and product The ability to control the overall design of the initiative, a mere imitation will not have a chance to survive. Even in the worldwide team of professionals with the above conditions is very limited. Therefore, most companies want to enter the high-speed system cover equipment industry, there is a greater obstacle in terms of technical and professional skills.
In addition, the easy-open lid system cover equipment technology development direction is lightweight, fast and efficient, huge advances in technology, the benefits to downstream customers, some enterprises to keep up with the pace of technological progress will soon be eliminated, The sustainability of technological innovation also constitute technical barriers to entry in the industry.
(2) customer acceptance
Obvious economies of scale characteristics of the system covered the industry's new production line is generally produced larger, corresponding to is the scale of investment in large, and the system cover the production line of the design, manufacture and commissioning has strong technical customers after the purchase of equipment needed equipment supply provide after-sales service in the equipment life cycle for up to ten years, the market position of the system to cover equipment companies, economic strength, the strength of R & D and technology and comprehensive service capabilities become important considerations for customers choose. For new entrants into the business when they have the technology, but the lack of overall strength and customer recognition will hinder the expansion of its business.
(3) international marketing capacity requirements within
Easy-open lid production equipment needs high-speed depends on downstream cans production industry, although cans widely used around the world, the annual consumption of more than 400 billion cans, but a single set of high-speed system to cover the device easy-open lid high production capacity. Therefore, in order to achieve a certain scale of operation and efficiency, easy-open lid device manufacturers need for marketing its products in more than one country or region, rather than confined to a single region, thus its international marketing capabilities higher .