On one hand, we have to consider in the design process to three W, ie Who Who, When, What do; the other hand, we have to understand the role and the basic principles. The former is from the consumer's point of thinking about packaging what they should do what they want; latter is a departure from the product itself to identify the properties of the product, that is, the so-called product selling point, then both organically integrated.
    In addition, you can out from other angles to consider the product packaging design.
    Similar packaging strategies. Businesses of their products using the same pattern, similar colors, same packaging materials and packaging in the same shape, and easy for customers to identify the enterprise product. For loyal customers in the enterprise, similar packaging undoubtedly has a promotional role;
    Supporting packaging strategies. National consumer spending habits, supporting several associated products packaged together complete sets of supply, to facilitate consumers to buy, use, and carry, while also expanding sales of the product;
    Reuse packaging strategy. Products packaging after use, the packaging, there are other uses. Such as perfume bottles of various shapes can be used as decorative objects, fine food boxes can be reused. This packaging strategy enables consumers feel that a multi-purpose due to its desire to buy, and the reuse of packaging advertising also played a role;
    The bundled packaging strategy. Documented packaging of goods the weight comes lotteries or in kind, or the packaging itself can exchange gifts, customer patronage to attract repeat purchase; changing the packaging strategy. That change and give up their original product packaging, to switch to the new packaging. Packaging technology, packaging materials are constantly updated, changing consumer preferences and new packaging to make up for the deficiencies of the original packaging.